Leica Camera opens permanent store location at The Shops at the Bravern in Bellevue, WA

Leica is opening its doors to its first permanent store at The Shops at the Bravern in the Seattle/Bellevue, Wash., area, on Oct. 21, 2023. The newly designed boutique comes after occupying a temporary space in The Bravern Mall, which consists of residential housing, offices, and a luxury shopping experience for guests. The permanent two-story, 1,700-square-foot store will feature a consumer-facing area on the first floor as well as an exhibition space, dry bar, customer care area, and VIP lounge for events and exhibit openings. Leica will showcase a rotating selection of the brand’s full product portfolio, including photographic equipment, Leica Watches, the Leica Cine 1 Laser TV, and sports optics. The exhibition area will feature exhibits that showcase a wide range of talent from local Seattle artists to renowned global photographers.

The new store implements Leica’s new design concept that modernizes the space using natural surfaces made of sustainable wood in warm tones to convey a calm, retiring atmosphere for guests. First introduced to Leica’s Store & Gallery in Munich, the store design won the Red Dot Design Award in 2021.

“With the revamped store design and comprehensive range of products, services, and support, we offer our customers a unique brand and shopping experience. The new store is a place that concentrates on the essentials and makes the fascination of photography tangible for every visitor,” explains Matthias Harsch, CEO of Leica Camera AG.

“Though Leica is certainly not new to the Bellevue area, our latest store opening at The Bravern will allow the brand to better engage with local creatives, fellow enthusiasts, and connoisseurs of photography in an exciting new location,” said Mike Giannattasio, President of Leica Camera North America. “We could not be more thrilled with this expansion and are looking forward to creating an inspiring destination for photographers in Seattle.”